Do Dummies Dream of Electric Bricks?

Over the Summer Max’s bike had finally become reasonably unridable, even for a connoisseur of immanent danger such as Max Palmer himself. He wanted to use this as an opportunity to do something with the bike, like possibly ghost ride it off a bridge or cliff or something. We spent time talking about potential locations that this could take place which turned into talking about making a dummy to ride the bike off the alleged obstacle. Of course my initial intention was doing this to take a photo but it eventually turned into filming a whole skit of the dummy and his adventure on the bike. Max fashioned the dummy in his likeness, starting with the head. It was a funny process to watch unfold. First there was just a head painted like his head on the counter in his studio. It even had actual facial hair glued on for realistic effect, the max brought in a ziploc bag. Eventually the body took form and the dummy Max was always leaning around somewhere in the studio. Max drew up a whole story board and scouted locations for the skit. Before sending the dummy to his sure demise, we took him to flushing philly step to do a back tail. I wanted to shoot a fake sequence of Max back tailing the ledge.. where Max was the one popping in and out but the dummy was on the ledge doing the tailslide. It was really funny to take the photos and see everything come together afterward. You can read the rest of the story from Max and an interview with everyone involved in the article on the Skate Jawn website:
Do Dummies Dream of Electric Bricks?

This was what we ended up using as the first Limosine ad in skatejawn. At the time, nobody knew what Limosine was and also nobody knew what the fuck was going on in the photo. I guess most people just thought at a glance it was Max or Max wearing a mask or something. Also as of right now RIP this spot.